About us
On May 31st, 1868, the world witnessed the first official bicycle race in the outskirts of Paris.
This marked the beginning of a new era where bicycles evolved from transport tools to symbols of freedom, challenge, and discovery.
That’s why we are called MAY31CYCLING—to celebrate this spirit, and to carry it forward.
Team
Our leadership team
We’re riders first—driven by love for the road, backed by certified training and hands-on experience, here to make your cycling journey safe, smooth, and unforgettable.
Gaia
Project Director
Lyv
Cycling Experience Curator
Choi
Cycling Technician
Xu
Lead Ride Captain
Benefits
We offer a wide range of activities
Themed Cycling Tours
Diverse, flexible, and rich in cultural exploration
Race Reenactments
Relive the excitement and challenge of iconic cycling competitions
Custom Private Tours
Tailor-made itineraries based on your preferences
Cycling + Outdoors
A unique fusion of cycling with hiking, mountaineering, and full outdoor adventure
Adventure awaits: races, culture, and custom rides!
Mission
From Unknown to Future
We believe every ride is a journey
from the unknown, to your future.
Through cycling, we explore nature, engage with culture, and unlock personal growth.
Our mission is to create safe, empowering, and meaningful cycling experiences that inspire you to go further — on the road and in life.
about
IMS Group
IMS GROUP CO., LTD is the Japanese subsidiary of Inmyshow Digital Technology Group Co., Ltd. (Shanghai Stock Exchange: 600556), a publicly listed company in China.
Leveraging strengths in marketing, influencer networks, social media, and big data, IMS Group leads a range of businesses in Japan.
Our diverse projects include regenerative medicine, fine dining, traditional sake breweries, luxury tourism, and the promotion of cycling culture across Japan.
